From losing money on every click to 5.6×+ ROAS across four countries

Monthly spend of ₹3.75L was returning only ₹3L in revenue, losing ₹75,000/month before COGS or returns. Targeting was treating a premium audience the same as a mass-market one. No retargeting discipline, no lifecycle channel, no geographic diversification.

What HawkNest did?

Premium-audience TOF funnel

Launched TOF combining Broad + Interest audiences specifically to surface premium buyers. Applied purchasing-habit caps, income proxies, luxury-category affinities — so spend was never wasted on audiences unlikely to convert at ₹8,500+ AOV.

High-frequency retargeting

Tuned for a longer consideration window, luxe shoppers don't convert on first touch. Higher-frequency delivery against warm audiences because in premium categories, brand familiarity drives conversion more than reach.

Email + WhatsApp lifecycle

Turned on owned retention channels. Built triggered flows (cart abandonment, post-purchase, win-back) that converted intent the paid ads had already paid to generate. This is why 5.6× was possible on less spend.

Pinterest Ads: 3 new markets

As a Pinterest partner agency, activated Pinterest in US, UAE, and Australia. Significantly lower auction competition, intent-driven discovery, and strong adoption in these geos opened three new revenue markets.